The account is estimated to be worth about US$1.5 million.
Last year in March Zenith Optimedia won the account from Initiative following a three-way battle.
In July 2008, the Swiss cement group appointed Leo Burnett Krea-sindoa as its creative partner following a two-month review that saw up to 10 agencies in contention.
Last year in March Zenith Optimedia won the account from Initiative following a three-way battle.
In July 2008, the Swiss cement group appointed Leo Burnett Krea-sindoa as its creative partner following a two-month review that saw up to 10 agencies in contention.
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