group m
Will agency groups continue to outperform tech companies?
Analysts and agency bosses explain why holding groups have had a better year than pure-play tech companies.
Group M lands Reckitt’s media account in Indonesia
The agency will handle all media buying and planning duties, including digital.
Pippa Berlocher named EssenceMediacom CEO for ANZ
Berlocher joins from IPG Mediabrands’ performance marketing agency Reprise; current boss Pat Crowley moves into client lead role within the agency.
Big tech bleeds, Southeast Asia ad tech hit, but not as hard
While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
WPP upgrades forecast after GroupM and PR fuel Q1 growth
No major reductions in client spend despite economic uncertainty.
Sonali Malaviya replaces Anand Chakravarthy as Essence India MD
She most recently led the agency’s Google business in India and Southeast Asia as senior vice president, client services.
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