By signalling the entry of Hearts & Science into Asia, Omnicom Media Group is laying out a very different regional growth strategy from GroupM.
GlaxoSmithKline has divided the bulk of its estimated US$1.56 billion global media planning and buying account between Group M and Omnicom Media Group.
ASIA-PACIFIC - Following a global media review, Johnson & Johnson is tipped to have retained OMD, part of the Omnicom group, and the Interpublic Group as its media agencies in Asia-Pacific.
SINGAPORE - GroupM's audience buying arm, Xaxis, has officially launched its Asia-Pacific headquarters in Singapore today.
HONG KONG - Simon Porter, most recently AV trading director at UK media independent Walker Media, has joined Maxus as Asia-Pacific head of trading.
SHANGHAI - Measured media advertising spend in China is expected to grow to US$54.2 billion this year, according to a new forecast by GroupM China.
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