Chris Worsley joins WPP agency in new year.
Offering has been developed by The Goat Agency.
Empathy will only get you so far when balancing the client-agency relationship, shares EssenceMediacom's APAC COO Josh Gallagher. The rest lies in the unpredictable space that fosters true innovation.
Cannes Lions 2023: Tencent wants to show advertisers it can achieve ROI on its platforms with the help of GroupM and Dentsu.
Analysts and agency bosses explain why holding groups have had a better year than pure-play tech companies.
The agency will handle all media buying and planning duties, including digital.
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