While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
No major reductions in client spend despite economic uncertainty.
She most recently led the agency’s Google business in India and Southeast Asia as senior vice president, client services.
By signalling the entry of Hearts & Science into Asia, Omnicom Media Group is laying out a very different regional growth strategy from GroupM.
GlaxoSmithKline has divided the bulk of its estimated US$1.56 billion global media planning and buying account between Group M and Omnicom Media Group.
ASIA-PACIFIC - Following a global media review, Johnson & Johnson is tipped to have retained OMD, part of the Omnicom group, and the Interpublic Group as its media agencies in Asia-Pacific.
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