zenith optimedia
Open Generation: Money and happiness
This first deep dive into ZenithOptimedia’s comprehensive study on Asia’s Millennials takes a look at the correlation between happiness and finances.
Mobile drives 20% annual increases in online video consumption
A new report by ZenithOptimedia and Newcast finds that the amount of time people will spend consuming online video each day will increase by 23.3 per cent in 2015 and by a further 19.8 per cent in 2016 (global averages). The study also includes online video forecasts and consumption trends for several countries in Asia-Pacific, detailed here.
Publicis opens global agency Blue 449
GLOBAL - Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK.
Hari Shankar moves from Performics to PayPal, Vivian Yeo steps up
SINGAPORE - Hari Shankar has left his role as general manager of ZenithOptimedia’s Performics Singapore to head search and display as regional senior manager with Paypal Asia-Pacific.
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ZenithOptimedia tops Recma’s 2013 Compitches rankings for APAC
ASIA-PACIFIC - ZenithOptimedia knocked OMD off the top spot to lead Recma’s 13th annual competitiveness in pitches ranking in Asia-Pacific, thanks to high scores in China and Australia.
'Fast-track Asia' to lead world adspend growth: ZenithOptimedia
'Fast-track Asia', made up of China, India, Indonesia, Malaysia, Pakistan, Taiwan, Thailand and Vietnam, is set to lead world adspend growth over the next three years, with average annual growth of 11.2 per cent, according to ZenithOptimedia's latest Advertising Expenditure Forecast. Meanwhile, mobile is now the main driver of global adspend growth and will contribute 36 per cent of all additional spending over the next three years. Additional highlights of the forecast appear below.
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