Staff Reporters
Oct 18, 2018

Six exchanges sign commitment to transparency, fairness

A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.

Six exchanges sign commitment to transparency, fairness

Six programmatic exchanges—OpenX, SpotX, Rubicon Project, PubMatic, Sovrn and Talaria—have signed an open letter promising to adhere to core principles of fairness, efficiency and transparency.

In addition, the companies said they will work with TAG (Trustworthy Accountability Group) to create a certification based on the principles, which will "give publishers and buyers alike complete confidence in a fair, transparent and verifiable marketplace".  

The three core principles detailed in the letter are as follows.


"We agree to hold ourselves to these standards, and to hold the broader programmatic marketplace accountable to these princples," the CEOs of the six companies wrote. "We must be good stewards of the advertising dollars we have been entrusted with."

Related Articles

Just Published

1 day ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

2 days ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.