tag
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
Tag is back, as Williams Lea Tag splits up brands
'Williams Lea' and 'Tag' will now operate as standalone brands under WLT Group, with the latter focused on marketing production for brands and agencies, led by David Kassler.
Why TAG certification isn’t enough in the fight against ad fraud
Standardisation provides guidance, but brands still need to stay on high alert and keep their protections fortified.
TAG-certified digital channels see less than 1% ad fraud
Fraud rates declined from industry average of 8.99% to 0.53%, according to research.
Six exchanges sign commitment to transparency, fairness
A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.
AdColony receives TAG certification for fighting digital ad fraud
The mobile video advertising leader meets stringent requirements from leading advertising accountability group.
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