Deal will enable shop to add ecommerce and omni-channel solutions offerings and win a bigger chunk of business from clients.
'Williams Lea' and 'Tag' will now operate as standalone brands under WLT Group, with the latter focused on marketing production for brands and agencies, led by David Kassler.
Standardisation provides guidance, but brands still need to stay on high alert and keep their protections fortified.
Fraud rates declined from industry average of 8.99% to 0.53%, according to research.
A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.
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