Company says maintaining its independence means it can offer publishers "unconflicted guidance"—unlike adtech firms that now sit within media conglomerates.
TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.
The combined company will aim to create a "powerful, strategic alternative to the walled gardens".
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
The programmatic company is teaming up with Rubicon Project and Havas.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins