Jessica Goodfellow
Aug 16, 2019

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

OOH provider Big Tree commands a 25% market share in Malaysia

Digital out of home DOOH is coming of age, and Southeast Asia’s emerging markets are taking noticerepresenting some of the biggest growth regions for the medium.

Out of home has weathered the digital revolution better than other legacy media formats and is therefore the only traditional media segment to consistently grow global advertising revenueby an average 4.1% per year for the last nine years, according to a January report by Magna and Rapport....

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