Jessica Goodfellow
Jan 21, 2020

Rubicon Project grows DOOH inventory with Asiaray deal

TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.

The deal will include digital inventory across Singapore's new train stations

Rubicon Project has added Asiaray's out-of-home inventory across Hong Kong and Singapore to its mix.

The supply-side platform has struck an agreement with Asiaray to allow advertisers to programmatically purchase digital out-of-home DOOH and video inventory across the company's sites in Hong Kong and Singapore.

This will include digital inventory across the 32 new train stations on Singapore’s soon-to-be operational Thomson-East Coast Line.

Asiaray’s DOOH screens are equipped with...

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