TECH BITES: Asian music streaming platform, which already counts Coca-Cola, P&G and Unilever as ad clients, wants to scale its programmatic offering.
Bigo Technology's move comes just months after rival TikTok opened up its inventory to third-party ad tech vendors.
SpotX internal data reveals dramatic shifts in media consumption; while Unruly survey details what consumers expect of brands during this time.
SpotX will act as Hooq’s ad server and SSP.
IAB Tech Lab has more than doubled certified partners using the OM SDK since December.
A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.
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