Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".
While achieving milestones in revenue growth for her company and more effective adspend for her clients, Tasha Kaur also demonstrates a commitment to elevating the next generation.
Panel-based solution looks to address challenge of measuring impact of OTT ad spend on key brand metrics such as awareness, consideration and purchase intent.
EXCLUSIVE: Brands across FMCG, ecommerce and entertainment have begun testing the interactive video formats.
As it launches what it claims is the first programmatic in-stream marketplace in Southeast Asia, Intelligent Video Solutions brings on Hari Shankar and Joc Cing Tay in senior roles.
TECH BITES: Asian music streaming platform, which already counts Coca-Cola, P&G and Unilever as ad clients, wants to scale its programmatic offering.
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