SINGAPORE - The Singapore Tourism Board (STB) has launched an open Request for Proposal (RFP) for a global media planning and buying agency, as incumbent media agency MEC’s contract will be ending in March 2017.
The selected media agency will be appointed for an initial period of two years, with an option to extend the contract annually for up to two additional years, subject to outstanding performance.
Independent consultant The Observatory International will be assisting STB on the pitch.
Lynette Pang, assistant chief executive with the STB, said that it is crucial for the board to shape its media strategy to one that is “innovative, agile and impactful, leveraging real-time and data-driven marketing” across its global markets.
“As we enter into a new phase of destination marketing for Singapore, we look forward to a dynamic client-agency partnership to succeed together in this evolving global media environment,” she added, in a statement.