singapore tourism board
Singapore Tourism Board declares winners in global pitch
Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.
Chang Chee Pey replaces Lynette Pang as STB's marketing head
After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.
Singapore's big boring dance number
AD NUT's RANT OF THE WEEK: A new video from the Singapore Tourism Board is well intentioned and truly well made. But that doesn't save it from being well and truly dull.
Singapore Tourism Board appoints Finn Partners as sole UK PR agency
The agency's travel team will support STB’s leisure, business and meeting and incentive travel comms programme in the UK in a two-year brief lasting until August 2023.
Asia-Pacific Power List 2021: Lynette Pang, Singapore Tourism Board
With global travel upended, Pang has had to quickly find new ways to split her focus to keep the city-state’s attractions fresh in the minds of locked down travelers while devising new campaigns to show residents the sights.
All of STB’s multi-faceted marketing initiatives so far
Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
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