singapore tourism board

Jul 4, 2023

STB's Singapore Wanderland in Roblox: Success or marketing stunt?

Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms.

Apr 16, 2023

How Singapore Tourism board is wooing younger Indian travellers

The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.

Mar 23, 2023

Singapore Tourism Board seeks UK PR agency

The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.

Oct 17, 2022

STB signs content partnership with Warner Bros

The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.

Jan 19, 2022

Singapore Tourism Board declares winners in global pitch

Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.

Nov 1, 2021

Chang Chee Pey replaces Lynette Pang as STB's marketing head

After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.