Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms.
The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.
After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.
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