singapore tourism board

Sep 21, 2020

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

Sep 10, 2020

Mastercard and Singapore Tourism Board to create joint marketing

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

Jun 29, 2020

Asia-Pacific Power List 2020: Lynette Pang, Singapore Tourism Board

With the world grounded, STB's top marketer has gone nimbly from aggressively promoting Singapore to the rest of the world, to supporting the embattled tourist trade.

Feb 14, 2020

PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

Nov 4, 2019

STB teams up with unlikely mascot in new campaign

The tourism board has joined forces with Barbie to spotlight local talent.

Mar 8, 2019

Professional services, tech and F&B dominate meetings in Singapore: STB

As a key regional hub, Singapore is expected to draw in more business events and a few inaugural meetings in 2019.