Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
With the world grounded, STB's top marketer has gone nimbly from aggressively promoting Singapore to the rest of the world, to supporting the embattled tourist trade.
The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?
The tourism board has joined forces with Barbie to spotlight local talent.
As a key regional hub, Singapore is expected to draw in more business events and a few inaugural meetings in 2019.
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