singapore tourism board
All of STB’s multi-faceted marketing initiatives so far
Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
Mastercard and Singapore Tourism Board to create joint marketing
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
Asia-Pacific Power List 2020: Lynette Pang, Singapore Tourism Board
With the world grounded, STB's top marketer has gone nimbly from aggressively promoting Singapore to the rest of the world, to supporting the embattled tourist trade.
PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry
The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?
STB teams up with unlikely mascot in new campaign
The tourism board has joined forces with Barbie to spotlight local talent.
Professional services, tech and F&B dominate meetings in Singapore: STB
As a key regional hub, Singapore is expected to draw in more business events and a few inaugural meetings in 2019.
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