The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.
After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.
AD NUT's RANT OF THE WEEK: A new video from the Singapore Tourism Board is well intentioned and truly well made. But that doesn't save it from being well and truly dull.
The agency's travel team will support STB’s leisure, business and meeting and incentive travel comms programme in the UK in a two-year brief lasting until August 2023.
With global travel upended, Pang has had to quickly find new ways to split her focus to keep the city-state’s attractions fresh in the minds of locked down travelers while devising new campaigns to show residents the sights.
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