stb

Oct 17, 2022

STB signs content partnership with Warner Bros

The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.

Jun 24, 2022

How marketers are using tech and data as travel resumes

Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.

May 17, 2022

As borders open, how are travel marketers cashing in on pent-up demand?

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Jan 19, 2022

Singapore Tourism Board declares winners in global pitch

Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.

Nov 1, 2021

Chang Chee Pey replaces Lynette Pang as STB's marketing head

After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.

Sep 21, 2020

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.