stb

May 17, 2022

As borders open, how are travel marketers cashing in on pent-up demand?

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Jan 19, 2022

Singapore Tourism Board declares winners in global pitch

Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.

Nov 1, 2021

Chang Chee Pey replaces Lynette Pang as STB's marketing head

After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.

Sep 21, 2020

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

Sep 18, 2020

Singapore Tourism Board, Visa ally to aid battered SMEs

Companies to focus on joint research and analytics as well as marketing partnerships to help small businesses in the market.

Sep 10, 2020

Mastercard and Singapore Tourism Board to create joint marketing

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.