This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.
The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins