Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
Companies to focus on joint research and analytics as well as marketing partnerships to help small businesses in the market.
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.
The tourism board has joined forces with Barbie to spotlight local talent.
THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.
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