stb

Sep 21, 2020

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

Sep 18, 2020

Singapore Tourism Board, Visa ally to aid battered SMEs

Companies to focus on joint research and analytics as well as marketing partnerships to help small businesses in the market.

Sep 10, 2020

Mastercard and Singapore Tourism Board to create joint marketing

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

Jun 19, 2020

What are travel marketers in Asia spending on right now?

SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.

Nov 4, 2019

STB teams up with unlikely mascot in new campaign

The tourism board has joined forces with Barbie to spotlight local talent.

Sep 23, 2019

Dull, Boring and Bland: SIA and STB launch travel-film series

THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.