stb

Jun 19, 2020

What are travel marketers in Asia spending on right now?

SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.

Nov 4, 2019

STB teams up with unlikely mascot in new campaign

The tourism board has joined forces with Barbie to spotlight local talent.

Sep 23, 2019

Dull, Boring and Bland: SIA and STB launch travel-film series

THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.

Sep 6, 2018

STB appoints new chief executive

The role of chief executive had been vacant since Lionel Yeo stepped down in May.

Sep 4, 2018

Thirst for personal content drives second wave of STB’s 'passion' campaign

This Phase two of 'Passion Made Possible’ includes more ‘tribes’ that visitors can identify with.