stb
TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
STB signs content partnership with Warner Bros
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
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How marketers are using tech and data as travel resumes
Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.
As borders open, how are travel marketers cashing in on pent-up demand?
Marketers open up about switching to lower-funnel activity as they prioritise conversions.
Singapore Tourism Board declares winners in global pitch
Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.
Chang Chee Pey replaces Lynette Pang as STB's marketing head
After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.
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