Ad Nut
Oct 24, 2019

Singapore grower wants people to consider the high cost of imported foods

THE WORK: 'Choose good. Do good.' for Sustenir by Iris.

Singapore grower wants people to consider the high cost of imported foods

With its first brand campaign, Singapore hydroponic farm Sustenir is urging people to reduce their carbon footprint by choosing local produce.

The campaign by Iris Singapore includes print, out-of-home, social media, influencers and PR.

Singapore currently imports more than 90% of its food supply but wants to reduce this to 70% by 2030. Founded in Singapore in 2013, Sustenir has thus far raised US$15.4 million from Grok Ventures and Temasek Holdings. The company's product range incudes kale, arugula, strawberries, juices and pesto, plus an upcoming spinach-lettuce-kale mix.

Ad Nut eats a 100% locally sourced diet, except for a monthly shipment of Brazil nuts handpicked in the Amazon and imported by air at ludicrous expense. Perhaps this is a vice Ad Nut should reconsider. 

CREDITS

Iris
Managing Director: Sorcha John
Executive Creative Director: Ed Cheong
Deputy Creative Director: Yashas Mitta
Planning Director: Mittu Torka
Associate Account Director: Lynn Ong
Senior Art Director: Elvin Villar
Copywriter: Darren Tan
Creative Digital Writer: Prianka Ghosh
Senior Community Manager: Martin Tan
Head of Integrated Production: Tenny Ker
Senior Integrated Producer: Denise Decruz
Head of Design: Jenson Lee

Iris PR
Head of PR: Rahat Kapur
Lead PR Consultant: Madhavi Tumkur

Iris Concise Consultants
Director: Richard Reid
Senior Strategy Manager: Masudur Rahman

External Production
Illusion CGI Studio

Media Partner
Carat Singapore
Clear Channel 

Sustenir Agriculture
Benjamin Swan
Jack Moy
Kaye Villar
Cherilyn Lo

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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