iris

Apr 29, 2021

NTUC FairPrice pivots its messaging toward ‘realistic optimism’

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Apr 15, 2021

Iris unveils policy to incentivise clients to fight climate change

Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.

Mar 26, 2021

As the pandemic bit, Iris sought supporting pillars

AGENCY REPORT CARD: As a small agency in a consolidating market, Iris already has the odds stacked against it. With top management flux and several business losses, can Iris keep its focus and thrive despite its lack of heft?

Mar 17, 2021

Luke Nathans leaves Iris after 12 years

The APAC CEO will not be immediately replaced at the Cheil-owned agency network.

Feb 9, 2021

Agency Report Card 2020: Iris

The agency’s business was hobbled by sweeping top management changes and a loss of business especially from Covid-afflicted businesses, but by winning more business from star client Samsung and building three or four other pillars, it hopes to regain lost ground.

Feb 9, 2021

Agency Report Card 2020: M&C Saatchi

It was a tale of turbulence for M&C Saatchi in 2020, of plunging declines and rapid recoveries, that meant the agency network spent most of its time planning for normalcy rather than developing new products.