Clark Xiao
Jan 6, 2015

Sharing economy, micro destinations, entertainment marketing: China trends for 2015

What's more appalling than vermin infestation or wrinkles at age 35? Embarking on 2015 unprepared, writes Clark Xiao (肖明超) of Foresight Consulting (知萌咨询机构).

2014 is out of sight and 2015 is now on the scene.

This year, the Chinese economy will enter a new normal, a test of concentration for enterprises, businesses and brands to be more in-depth, innovative and immersive.

Consumer behavior will be more rational, and marketing will also bid farewell to explosive and blowout-type of growth.

Here are selected trends worth paying attention to.

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