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Livestreams and trunk shows: China’s next big wave in luxury events
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Mar 5, 2018

Livestreams and trunk shows: China’s next big wave ...

Luxury consumers in China want to 'see now, buy now', leading to growth in online and offline events that cater to instant gratification.

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Should luxury brands be excited about Tencent’s advertising claims?
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Dec 8, 2017

Should luxury brands be excited about Tencent’s ...

In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.

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How Alibaba is integrating ecommerce with bricks-and-mortar shopping
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Oct 27, 2017

How Alibaba is integrating ecommerce with bricks-and...

The company's new Home Times shop in Hangzhou displays more than 20,000 home-decor products.

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In Beijing, a club for self-improvement signifies a new luxury for China’s wealthy
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Sep 14, 2017

In Beijing, a club for self-improvement signifies a ...

Casa Fengchao is less a hub for exclusive entertainment than a space for members to learn how they can elevate their lifestyles.

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Chinese consumers drive high-end 'athleisure' market, which is poised to overtake luxury
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Aug 21, 2017

Chinese consumers drive high-end 'athleisure' ...

The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.

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Sina Weibo hit with video-streaming ban from China regulators
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Jun 26, 2017

Sina Weibo hit with video-streaming ban from China ...

Services shut down for broadcasting negative commentary on political and social news.

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