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10 KOL marketing trends in China for 2020
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Nov 25, 2019

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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In-video search: A new opportunity for influencer marketing on Douyin?
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Nov 6, 2019

In-video search: A new opportunity for influencer ...

New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.

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The hottest retail interior in China is not in Beijing or Shanghai
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Sep 16, 2019

The hottest retail interior in China is not in ...

Chongqing’s SND boutique is arguably one of the most stunning retails space in China.

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It’s official: China’s luxury market is exploding
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Sep 17, 2018

It’s official: China’s luxury market is exploding

China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.

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Alipay’s mini-programs: What retailers need to know
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Aug 15, 2018

Alipay’s mini-programs: What retailers need to know

Alipay, the mobile payment app owned by Alibaba, has rolled out additional technological features for its mini-programs, which have been in beta testing since August 2017.

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Livestreams and trunk shows: China’s next big wave in luxury events
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Mar 5, 2018

Livestreams and trunk shows: China’s next big wave ...

Luxury consumers in China want to 'see now, buy now', leading to growth in online and offline events that cater to instant gratification.

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