Jessica Rapp
Nov 6, 2019

In-video search: A new opportunity for influencer marketing on Douyin?

New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.

Video-sharing app Douyin known as TikTok outside China is trialing a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial-recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be keenly observing the ways Douyin users respond to in-video search, anxious to take advantage of the opportunities the function’s implementation presents for brands while they do influencer marketing...

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