Saatchi Saatchi was recently awarded Siemens Home Appliances' global account, and will lead its brand advertising strategy and creative services.
The agency's Düsseldorf and China offices will work together to sustain and build the German brand’s global presence. Siemens entered the China market in 1994 and has penetrated 31 provinces and nearly 700 cities.
“Through the pitch process Saatchi Saatchi strongly validated our belief that they can consistently deliver on...
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