Faaez Samadi
Oct 27, 2016

Ruder Finn launches global reputation management practice

Charles Lankester, based in Hong Kong, will lead the new team as executive vice president.

Charles Lankester
Charles Lankester

HONG KONG - Ruder Finn today announced it has created a global reputation and risk management team, to be headed by Charles Lankester.

Hong Kong-based Lankester has been promoted to executive vice president, global reputation and risk management, while Christine Dusek, executive vice president, and Robin Grainger, director of connected communications, will respectively lead Ruder Finn’s US and European offerings.

“Reputation risk is a primary issue for all our clients and is accelerated by their increasingly international operations and instant social circulation of news, images and data,” said Kathy Bloomgarden, Ruder Finn CEO. “Our new practice will disrupt those outdated models to provide our clients with an enriched, forward-looking digital resource that will help them mitigate and manage reputational risk.”

The practice will focus on four business areas in risk and reputation management: predictive analytics, intelligence, preparedness and precision response. 

Lankester said: “With zero divide between new and traditional media, private and public sector organisations need to ensure they fully understand the evolving threats and opportunities. With a badly managed corporate crises causing irreparable financial and reputational damage, we have identified the themes, behaviors and approaches that will work in 2017, and also those that will fail.”

Related Articles

Just Published

8 hours ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

8 hours ago

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

8 hours ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 ...

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.