Faaez Samadi
Oct 27, 2016

Ruder Finn launches global reputation management practice

Charles Lankester, based in Hong Kong, will lead the new team as executive vice president.

Charles Lankester
Charles Lankester

HONG KONG - Ruder Finn today announced it has created a global reputation and risk management team, to be headed by Charles Lankester.

Hong Kong-based Lankester has been promoted to executive vice president, global reputation and risk management, while Christine Dusek, executive vice president, and Robin Grainger, director of connected communications, will respectively lead Ruder Finn’s US and European offerings.

“Reputation risk is a primary issue for all our clients and is accelerated by their increasingly international operations and instant social circulation of news, images and data,” said Kathy Bloomgarden, Ruder Finn CEO. “Our new practice will disrupt those outdated models to provide our clients with an enriched, forward-looking digital resource that will help them mitigate and manage reputational risk.”

The practice will focus on four business areas in risk and reputation management: predictive analytics, intelligence, preparedness and precision response. 

Lankester said: “With zero divide between new and traditional media, private and public sector organisations need to ensure they fully understand the evolving threats and opportunities. With a badly managed corporate crises causing irreparable financial and reputational damage, we have identified the themes, behaviors and approaches that will work in 2017, and also those that will fail.”

Related Articles

Just Published

14 hours ago

Get vaxxed or get out: Employee demand is spurring ...

In the US, it’s not government policy as much as employee activism that is driving agency vaccine mandates.

14 hours ago

Allen Solly's denim range fits the concept of body ...

Watch the film conceptualised by Ogilvy India here

14 hours ago

Anything that is trending in the world at large ...

The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.

14 hours ago

Direct-to-fan marketing skyrockets as consumers pay ...

A new US study reveals opportunity for brands in the creator economy.