The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
Forget the “sorry”. Were you prepared?
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
Charles Lankester, based in Hong Kong, will lead the new team as executive vice president.
Katrina Andrews explains the choices made by top-level APAC communicators to advance and diversify their careers.
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