risk
The high risk & reward behind Adidas’ China-focused intimates line
The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.
Five takeaways for brands in 2021 from Google's year in search report
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
The next Cannes invasion: risk-management experts
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
Ruder Finn launches global reputation management practice
Charles Lankester, based in Hong Kong, will lead the new team as executive vice president.
Balancing risk and reward in comms career moves
Katrina Andrews explains the choices made by top-level APAC communicators to advance and diversify their careers.
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