reputation

Apr 1, 2020

The courage to evolve

The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.

Feb 18, 2020

Corporate reputation no longer just about financial performance

A new report by Weber Shandwick reveals the changing facets of reputation that lead to increased scrutiny for companies.

Feb 27, 2019

‘Informed’ Japanese become more trusting: Edelman

Society is seen becoming more divided, while international trust in 'Brand Japan' increases.

Jul 24, 2018

Lenovo seeks agency support for seven-figure China PR brief

The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.

Feb 26, 2018

Campaigns don’t shape brands—employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

Apr 13, 2017

Could data and humanity have saved United Airlines?

Charles Lankester, at Ruder Finn Asia, explores the four things the embattled airline could have done to avert what has developed into a massive PR disaster.