The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.
A new report by Weber Shandwick reveals the changing facets of reputation that lead to increased scrutiny for companies.
Society is seen becoming more divided, while international trust in 'Brand Japan' increases.
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
Charles Lankester, at Ruder Finn Asia, explores the four things the embattled airline could have done to avert what has developed into a massive PR disaster.
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