Jenny Chan 陳詠欣
Oct 9, 2017

Robin8 acquires HK-based influencer platform Launchpilots

Launchpilots will add its 25,000 millennial influencers on Facebook, Instagram, Weibo and Wechat into Robin8's search engine and marketplace.

L-R: Tan, Chung
L-R: Tan, Chung

Robin8, a Shanghai-based influencer search engine and marketplace, has just acquired Launchpilots, another influencer-marketing platform focused on millennials in Greater China and Southeast Asia. 

Launchpilots will add its 25,000 millennial influencers that it mobilises on Facebook, Instagram, Weibo and Wechat into Robin8's search engine and marketplace of over 30 million influencers in China. Clients of Launchpilots include Tumblr, Nike, Skullcandy, Yelps, Toms, and Converse.

Jah Ying Chung, CEO and founder of Launchpilots, as well as SK OwYong, VP of engineering, will join the Robin8 executive team and establish its Hong Kong office after the acquisition. Both will work closely with Tan and Hassan Miah, Robin8 CTO.

"Now with Launchpilots, we can add Facebook and Instagram to our growing list of social media data integration," added Tan. Robin8 profiles and ranks influencers by crawling for public data from over 12 social media platforms in China including Weibo, Wechat, Youku, iQiyi, Bilibili, Little Red Book and Taobao. Post-acquisition, Robin8's social reach is said to increase to over 1.18 billion in 16 countries.

 

Source:
Campaign China

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.