Keith Weed may be right, but KOLs are still paramount in China

Players in the Chinese influencer-marketing scene put forth their arguments on why Keith Weed's reservations are not likely to sway brands. And how blockchain may help.

Chinese KOL Becky Li: The face that launched 100 Mini Coopers in five minutes during a WeChat campaign last year.

Unilever chief marketing officer Keith Weed's strong statement against influencers with fake followers, made during the recent Cannes Lions festival, is less likely to resonate in this part of the world, where KOL marketing is going from strength to strength.

This is not to say Weed was spewing hot air. Miranda Tan, CEO and founder of Robin8, doesn't deny that the struggle against fake followers is real. In fact, it is even more so...

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