SOUNDING BOARD: Head of Instagram, Adam Mosseri, admitted earlier this year that users have moved away from traditional social media platforms to direct messages, closed communities, and group chats. But is ad spend moving to reflect this shift?
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
Some far-right influencers have claimed to receive five-figure earnings.
Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.
From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.
Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.
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