Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.
Company expects to sign up 75,000 to 100,000 influencers in the country in 18 months.
This deal will result in the creation of the world's largest influencer marketplace.
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
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