Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.
TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.
SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.
The majority stake aims to stregthen its influencer marketing offering across Southeast Asia.
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
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