influencer

Aug 3, 2020

Will virtual livestreamers replace humans in China?

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

Jul 29, 2020

When will we stop obsessing about cancelling ‘cancel culture’?

With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.

Jul 10, 2020

Singapore’s top influencer investigated for racist tweets, use of N-word

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.

Jun 2, 2020

Malaysian influencer draws ire for racist Instagram comments

Former beauty queen Samantha Katie James becomes a national laughingstock as her ignorant comments around the #BlackLivesMatter movement make the rounds.

Apr 5, 2020

Brands are bypassing production shops and asking influencers to create assets

TOP OF THE CHARTS: The move is saving companies an average of 50% in creative costs.

Mar 20, 2020

APAC influencer marketing platforms explained: AsiaKOL

Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.