influencer
WPP snaps up influencer marketing agency Goat
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.
Creator marketing platform Captiv8 expands globally
The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.
Big brands are losing money by not in-housing influencer marketing
Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.
FleishmanHillard’s head of influence fuels outrage at PR firms’ ties with energy companies
TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.
Should brands in China rely less on KOLs?
SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.
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