influencer

Oct 26, 2023

Is the era of social media dead?

SOUNDING BOARD: Head of Instagram, Adam Mosseri, admitted earlier this year that users have moved away from traditional social media platforms to direct messages, closed communities, and group chats. But is ad spend moving to reflect this shift?

Jul 18, 2023

Red Havas launches influencer marketing division

Red Havas Group has announced the global launch of Sway, an influencer marketing service.

Jul 18, 2023

Twitter influencer payouts start on the far right, neglecting brand concerns

Some far-right influencers have claimed to receive five-figure earnings.

Jul 6, 2023

What can luxury learn from the Shein PR debacle?

Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.

Jun 12, 2023

Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?

From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.

May 28, 2023

Influencer marketing is 'magic and science', says Dove comms boss

Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.