Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.
Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.
Former beauty queen Samantha Katie James becomes a national laughingstock as her ignorant comments around the #BlackLivesMatter movement make the rounds.
TOP OF THE CHARTS: The move is saving companies an average of 50% in creative costs.
Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Our infographic feature, 'Circle of Influencers', breaks down 11 APAC KOL networks.
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