influencer

May 11, 2022

Influencer campaigns lack memorability and impact, new study shows

More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.

Apr 20, 2022

Deconstructing the virtual influencer

Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho.

Feb 24, 2022

How a virtual human's artwork was both created and sold at a Hong Kong auction

INSPIRATION STATION: The generative, data-driven NFT artwork 'Drowning in Love', attributed to virtual human named MonoC, sold for $24,000 this week.

Feb 23, 2022

WPP acquires US influencer marketing agency Village Marketing

Village Marketing will join network Wunderman Thompson.

Dec 22, 2021

Crisis hits: Brands which landed in hot water in China this year

YEAR IN REVIEW: There were dozens of examples of brands and influencers falling foul of Chinese consumer expectations this year, resulting in boycotts, terminated contracts and store closures. We round up a few of the high-profile cases.

Oct 4, 2021

Are you ready for the challenge of the Tiktok universe?

We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.