influencer

Oct 19, 2022

Big brands are losing money by not in-housing influencer marketing

Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.

Jun 30, 2022

FleishmanHillard’s head of influence fuels outrage at PR firms’ ties with energy companies

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

Jun 9, 2022

Should brands in China rely less on KOLs?

SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.

Jun 7, 2022

We Are Social acquires influencer specialist firm Kobe

The majority stake aims to stregthen its influencer marketing offering across Southeast Asia.

Jun 5, 2022

KOLs are dead. Long live the virtual influencer

With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.

May 23, 2022

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.