influencer

2 days ago

WPP snaps up influencer marketing agency Goat

Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.

Dec 21, 2022

Weathering an influencer crisis

Five steps your brand can take.

Dec 14, 2022

Creator marketing platform Captiv8 expands globally

The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.

Oct 19, 2022

Big brands are losing money by not in-housing influencer marketing

Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.

Jun 30, 2022

FleishmanHillard’s head of influence fuels outrage at PR firms’ ties with energy companies

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

Jun 9, 2022

Should brands in China rely less on KOLs?

SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.