influencer

Dec 13, 2020

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Nov 19, 2020

Launchmetrics moves into China with Parklu acquisition

This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.

Sep 10, 2020

Brands in Asia more than doubled influencer CSR campaigns from March

Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.

Sep 9, 2020

AnyMind launches CastingAsia influencer platform in India through Pokkt

Company expects to sign up 75,000 to 100,000 influencers in the country in 18 months.

Aug 26, 2020

Impact acquires influencer management platform Activate

This deal will result in the creation of the world's largest influencer marketplace.

Aug 3, 2020

Will virtual livestreamers replace humans in China?

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.