Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 30, 2016
Reporting metrics: Getting from interesting to useful
Everyone wants 'actionable insights', but most reports don’t go beyond vanity metrics that lead to a 'so what?' moment. Mun Yin Liu of Text100 outlines how marketers can take the next step.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Feb 25, 2025
Google adds new asset testing to PMax to improve ...
May 16, 2024
Can we trust ChatGPT as an analytics tool?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Sweaty Betty kicks off campaign focused on leg
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
5 hours ago
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Adidas and FCB create performance shoe for runners ...
Three years in the making: After rigorous testing and development, the product is set to launch in 2026.