The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.
Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.
As brands evolve to become more sophisticated with their data, there is increasing pressure to add data scientists to their teams. But not every marketer may need to rush to hire.
Partners include Facebook, Google, Kantar and Nielsen.
India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.
Company creates new position reporting to regional chief product officer Guy Hearn.
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