Malhotra's background at Publicis Media will help evolve the firm's global analytics and intelligence unit, the IPG firm says.
EXCLUSIVE: These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
It’s designed to validate the impact of earned media on brand sales.
The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.
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