analytics
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A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps.
Merkle launches AI-powered Google Technology Practice
The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.
Spotify launches ad analytics service for advertisers
Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.
Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
The future of measurement is here — but don’t expect a silver bullet
Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.
Weber Shandwick hires Ridhi Malhotra as global head of analytics and intelligence
Malhotra's background at Publicis Media will help evolve the firm's global analytics and intelligence unit, the IPG firm says.
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