analytics

Feb 9, 2021

How data analytics helped Nissan boost test drive outreach in Asia-Pacific

By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.

Jan 27, 2021

Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.

Jan 22, 2021

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

Jan 17, 2020

Tiger Analytics: The 'time is ripe' for advanced analytics in APAC

The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.

Apr 25, 2019

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.

Apr 2, 2019

Do you need a data scientist?

As brands evolve to become more sophisticated with their data, there is increasing pressure to add data scientists to their teams. But not every marketer may need to rush to hire.