analytics

Jan 17, 2020

Tiger Analytics: The 'time is ripe' for advanced analytics in APAC

The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.

Apr 25, 2019

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.

Apr 2, 2019

Do you need a data scientist?

As brands evolve to become more sophisticated with their data, there is increasing pressure to add data scientists to their teams. But not every marketer may need to rush to hire.

Jan 30, 2019

Unilever calls on brands to join pioneering cross-media measurement initiative

Partners include Facebook, Google, Kantar and Nielsen.

Dec 14, 2018

Of India, analytics & closer collaboration through data

India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.

Sep 17, 2018

Omnicom Media Group appoints APAC data-analytics director

Company creates new position reporting to regional chief product officer Guy Hearn.