May 16, 2024

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

Nov 28, 2023

A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps.

Aug 18, 2023

Merkle launches AI-powered Google Technology Practice

The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.

Jun 13, 2023

Spotify launches ad analytics service for advertisers

Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.

Jan 18, 2023

Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief

Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.

Dec 15, 2022

The future of measurement is here — but don’t expect a silver bullet

Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.