By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
It’s designed to validate the impact of earned media on brand sales.
The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.
Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.
As brands evolve to become more sophisticated with their data, there is increasing pressure to add data scientists to their teams. But not every marketer may need to rush to hire.
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