Jan 18, 2023

Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief

Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.

Dec 15, 2022

The future of measurement is here — but don’t expect a silver bullet

Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.

Feb 25, 2022

Weber Shandwick hires Ridhi Malhotra as global head of analytics and intelligence

Malhotra's background at Publicis Media will help evolve the firm's global analytics and intelligence unit, the IPG firm says.

Jan 10, 2022

Private-equity funds boosted M&A deal-making in 2021: Ciesco

EXCLUSIVE: These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.

Feb 9, 2021

How data analytics helped Nissan boost test drive outreach in Asia-Pacific

By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.

Jan 27, 2021

Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.