analytics
Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
The future of measurement is here — but don’t expect a silver bullet
Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.
Weber Shandwick hires Ridhi Malhotra as global head of analytics and intelligence
Malhotra's background at Publicis Media will help evolve the firm's global analytics and intelligence unit, the IPG firm says.
Private-equity funds boosted M&A deal-making in 2021: Ciesco
EXCLUSIVE: These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.
How data analytics helped Nissan boost test drive outreach in Asia-Pacific
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
