Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
How working for a performance agency made me a better strategist
The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.
PHD: Marketers spend more time reporting than creating
A study by the media agency shows most marketers spend the bulk of their time on reporting tasks—but that will change over time.
Twitter: Performance is our ‘number one’ focus in 2021
The social media platform is doubling down on direct response advertisers.
Debating the merits of a short or long marketing strategy in this climate
CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.
How Pizza Hut Taiwan and Appier used AI to optimise online ordering
CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
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