The social media platform is doubling down on direct response advertisers.
CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.
CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
Many people in our industry mistakenly believe "performance" is just a set of media channels, when in fact it's a way of thinking—and one we should all embrace.
'Refocus' will result in number of new roles across Mindshare and Neo.
The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.
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