performance

Jun 3, 2020

Debating the merits of a short or long marketing strategy in this climate

CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.

Apr 8, 2020

How Pizza Hut Taiwan and Appier used AI to optimise online ordering

CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.

Feb 26, 2020

Why no-one should have 'performance' in their job title

Many people in our industry mistakenly believe "performance" is just a set of media channels, when in fact it's a way of thinking—and one we should all embrace.

Jan 16, 2020

Mindshare forges closer links with Neo to unite brand and demand

'Refocus' will result in number of new roles across Mindshare and Neo.

Aug 28, 2019

What can online advertising companies learn from out-of-home?

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.

May 23, 2019

Control vs Exposed moves into APAC

Agency opens first regional office in Singapore.