Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.
A study by the media agency shows most marketers spend the bulk of their time on reporting tasks—but that will change over time.
The social media platform is doubling down on direct response advertisers.
CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.
CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
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