performance

Jan 16, 2022

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.

Nov 2, 2021

How working for a performance agency made me a better strategist

The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.

Aug 19, 2021

PHD: Marketers spend more time reporting than creating

A study by the media agency shows most marketers spend the bulk of their time on reporting tasks—but that will change over time.

Apr 8, 2021

Twitter: Performance is our ‘number one’ focus in 2021

The social media platform is doubling down on direct response advertisers.

Jun 3, 2020

Debating the merits of a short or long marketing strategy in this climate

CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.

Apr 8, 2020

How Pizza Hut Taiwan and Appier used AI to optimise online ordering

CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.