Benjamin Li
Apr 11, 2011

Rapp hires regional analytics director

SHANGHAI - Rapp has appointed Dr. Onn Keet Peng (KP) to the newly created role of regional analytics director of RAPP Asia.

Dr KP Onn, regional analytics director, RAPP ASIA

KP will be based in the regional office in Shanghai and reports to Mohammed Sirajuddeen Siraj, CEO of Rapp Asia.

An expert in on-line and off-line data analysis, segmentation and customer relationship management CRM, in this new role, KP pictured will be responsible for providing strategic direction for clients’ analytics need and ensuring good ROI for marketing campaigns through the use of analytics.

KP was most recently regional customer intelligence...

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