KP will be based in the regional office in Shanghai and reports to Mohammed Sirajuddeen Siraj, CEO of Rapp Asia.
An expert in on-line and off-line data analysis, segmentation and customer relationship management CRM, in this new role, KP pictured will be responsible for providing strategic direction for clients’ analytics need and ensuring good ROI for marketing campaigns through the use of analytics.
KP was most recently regional customer intelligence...
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