Mar 17, 2024

Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate

Both agencies' success demonstrates brighter days are possible for all shops.

Mar 14, 2024

Why most brands fail at building true loyalty

Loyalty programmes and actual loyalty are two different things. Rapp’s strategy director comes in with suggestions on how to create actual customer loyalty beyond buy-one-get-one-free schemes.

Jan 6, 2021

Addressing agency burnout

As most of us continue to work from home, agency leaders must focus on our people, the global CEO of Rapp explains.

Aug 13, 2019

Hello, chief storyteller: The next three jobs this industry needs

"Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem —but, just as importantly, they also need to rethink the roles within their four walls."

Aug 29, 2014

Rapp Singapore's MD moves to Maxis Malaysia

SINGAPORE - Tai Kam Leong, who has been heading Rapp Singapore for just a year, has returned to Malaysia to work with the nation's largest mobile operator, Maxis.

Aug 14, 2013

Infiniti appoints Ross Gearing as global digital strategy director

HONG KONG – Ross Gearing, the former vice-president of Rapp Greater China, has joined Infiniti Motor Company as director of global digital strategy.