"Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem —but, just as importantly, they also need to rethink the roles within their four walls."
SINGAPORE - Tai Kam Leong, who has been heading Rapp Singapore for just a year, has returned to Malaysia to work with the nation's largest mobile operator, Maxis.
HONG KONG – Ross Gearing, the former vice-president of Rapp Greater China, has joined Infiniti Motor Company as director of global digital strategy.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
SHANGHAI - Michelin has called a CRM pitch for its Michelin and Michelin TyrePlus business in China, with Rapp and OgilvyOne among the agencies understood to be competing for the business.
SHANGHAI - Rapp Shanghai has been appointed as the activation partner for Bel Group, which has popular cheese brands in mainland markets, including Babybel and The Laughing Cow.
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