Marco Scognamiglio
Aug 13, 2019

Hello, chief storyteller: The next three jobs this industry needs

"Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem —but, just as importantly, they also need to rethink the roles within their four walls."

Marco Scognamiglio

Polarizing views seem to dictate many aspects of our lives today, but I think, as marketers, we can all agree on one thing our industry is evolving faster now than we ever could have imagined.

From consultancies further encroaching on agency territory, on a mission to build a new agency model, to brands bringing more marketing duties in-house, to new direct-to-consumer brands popping up every day the space for agencies to thrive and survive is...

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