The 2014 FIFA World Cup, the 20th version of the tournament, reportedly drew a global audience of 3.2 billion, of which 2.7 million were from Singapore. According to Wali Khan, director of Sports Connect, in 2018's World Cup the presence of Asian brands, higher TV and internet penetration and comparatively better match timings in Russia compared to Brazil means that Singapore-based viewers rose to 3 million, while global viewership climbed to 3.4 billion.
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