Ryoko Tasaki
Apr 16, 2019

Pantene challenges the hair police in Japanese schools

A new instalment in an ongoing campaign aims to spark conversation between students and teachers around the importance of self-expression.

A screenshot from Pantene's campaign featuring a student who wonders what makes her brown hair unacceptable to school authorities

In Japan, Pantene is pushing ahead with its efforts to break down the barriers to self-expression and help people build confidence in their individuality. For its spring campaign, the brand addresses archaic school rules for hair.

In some Japanese schools, students with brown hair or hair of any colour that isn't black are obliged to give proof that the colour is natural. In some cases, even if it is natural, they are ordered to dye...

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