Ad Nut
Oct 15, 2019

Pantene touts success of Japan hair-freedom movement

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

Pantene Japan has released a video and OOHprint ads showing real-world people who are gainfully employed despite having hairstyles that don't conform to rigid ideas about how professionalsespecially womenshould groom themselves.

The ads aim to show the PG brand's progress in its HairWeGo initiative, begun in 2018.


The employees in the ads come from some of the government departments and...

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