Benjamin Li
Jun 7, 2011

Online Media Partners invites Axis founders as directors

SHANGHAI - Online Media Partners, a local full-service digital agency in China, has engaged Axis Business Consulting — led by advertising industry veterans Alan Rutherford and Louise Au — to advise on strategic development and regional expansion.

Alan Rutherford and Louise Au
Alan Rutherford and Louise Au

Rutherford, who is also the chairman and global president of the International Advertising Association, and Au will also join OMP's board of directors as independent directors.

Axis Business Consulting, formed earlier this year, will be OMP’s first strategic partner.

‘Making OMP a true global digital marketing company, has always been our dream. We warmly welcome Mr Rutherford and Ms Au in joining our board. Their support in linking us with other global digital agency networks, as well as reaching out to international markets will be invaluable," said Jeffrey Ding, CEO of OMP.

Established in Shanghai in 2003, OMP offers creative strategy, media planning and buying, digital CRM, online technologies and social media marketing.

The 250-strong company currently has offices in Shanghai, Beijing, Guangzhou and Nangjing, and is planning to open its offices in Hong Kong and Xiamen in late 2011 or early 2012.

OMP has successfully provided digital solutions to more than 150 brands over the past eight years, including Microsoft, Skoda, HTC, Olympus, Konka, Taikang Life, Biotherm, Kanebo, and China Merchants Bank.

Rutherford currently has other chairman or non-executive directors role in agencies in the UK and United Arab Emirates.


Campaign China

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