Three-year deal consolidates both Volkswagen and Skoda brands from the joint venture under PHD, adding to its VW global business.
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BEIJING - Berlin and Beijing-based brand consultancy Greenkern has won Volkswagen Finance China as a new client and will sharpen its brand and marketing strategy development.
SHANGHAI - Leo Burnett China has launched a social media campaign, 'Clever together', for car brand Skoda, which invites Chinese consumers to provide inspiration that improve life inside and outside of the car.
SHANGHAI - Online Media Partners, a local full-service digital agency in China, has engaged Axis Business Consulting — led by advertising industry veterans Alan Rutherford and Louise Au — to advise on strategic development and regional expansion.
Despite being a western tradition, Valentine's Day is becoming increasingly popular in China as more and more brands try to cash in on the shopping spree, including auto maker Shanghai Volkswagen.
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