Apr 3, 2012

Olympus highlights the power of the classic for new OM-D series

Turn has creatived a new campaign for Olympus' new flagship OM-D series. Highlighting the 'Power of the classic', the Hong Kong-made campaign is being exported to Malaysia, Singapore and Australia.

Jan 16, 2012

Sony Ericsson picks independent agency Turn as creative partner for Hong Kong

HONG KONG - Hong Kong home-grown creative agency Turn has outgunned three others to win Sony Ericsson's creative account in Hong Kong. The win follows a four-way pitch in December.

Dec 16, 2011

Olympus repositions XZ-1 camera eight months after launch

HONG KONG - Olympus has embarked on a repositioning campaign for the XZ-1 camera by partnering with creative agency Turn, replacing an earlier project done by TBWA Tequila Hong Kong.

Sep 5, 2011

PROFILE: Olympus aiming for number three in digital cameras

It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.

Jun 7, 2011

Online Media Partners invites Axis founders as directors

SHANGHAI - Online Media Partners, a local full-service digital agency in China, has engaged Axis Business Consulting — led by advertising industry veterans Alan Rutherford and Louise Au — to advise on strategic development and regional expansion.

Mar 9, 2011

Olympus partners with TBWA Tequila for XZ-1 model launch

HONG KONG – Electronics firm Olympus has selected TBWA Tequila Hong Kong as its AOR responsible for overseeing ABL communications in preparation for the launch of a new line of digital cameras.