OMD opens doors in Vietnam

The affiliation will see OMG partnering with Campaigns Solutions, XPR-Campaigns’ media arm, to provide media communications solutions in Vietnam. OMD Vietnam will operate out of Ho Chi Minh City.

Barry Cupples (pictured), OMG’s chief executive, Asia-Pacific, said: “The establishment of OMD Vietnam is a significant development for the group and will mark the start of a new era in the group’s operations in Vietnam.”

“With a strong XPR-Campaigns Group presence already in place locally, this new partnership will allow us to compete across a wider scope of client assignments as we do everywhere else in the world,” added Jim Goh, executive director of business development, OMG Asia Pacific.

The agency’s new management structure will be led by Tran Luu Van Anh as managing director and Oliver Salazar as the media director.

Van Anh said: “This partnership is a right fit for us as it will bring together XPR-Campaigns’ existing strengths in advertising and communications as well as OMD’s strong international reputation for strategic and innovative thinking.”

OMD Vietnam will begin operations effective today.