The new logo and campaign signify a new time for the Peugeot lion.
Former Proximity China CEO replaces Jeff Kwek, whose stint lasted only 18 months, due to family reasons, Campaign understands.
Annual reports show extent of jobs cull.
Revenues for 2020 were down almost 12% globally after a tough year.
AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.
Previously COO, Zhao fills the role vacated by Anna Chitty in September.
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