vietnam
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The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Vietnam’s top 50 brands
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
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From pitch to pint: Heineken campaign sets stakes on knee slides
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
Phibious and Innocean partner to boost business development in Vietnam
The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.
Vietnamese shoe brand Biti’s teams up with young local artists
INSPIRATION STATION: 40 artists across a range of sectors showcase images to reflect the country’s progress in the last four decades.
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
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