In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
Purchase launches iProspect in the market.
Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.
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