Nov 21, 2023

Phibious and Innocean partner to boost business development in Vietnam

The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.

Dec 15, 2022

Vietnamese shoe brand Biti’s teams up with young local artists

INSPIRATION STATION: 40 artists across a range of sectors showcase images to reflect the country’s progress in the last four decades.

Dec 1, 2022

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

Nov 28, 2022

Crafty beer campaign in Vietnam swaps cheap brews for premium

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

Nov 17, 2022

Creative Minds: Why Tien Nguyen loves B&W and everything in between

Get to know the associate creative director of VMLY&R Vietnam who is into novels, tattoos, Charles Dickens, the late Queen, and Leica cameras, in no particular order.

Aug 25, 2022

Can VinFast become a global electric vehicle brand?

BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.