Apr 5, 2022

Publicis shuffles leadership in Vietnam

Lukasz Roszczyc has stepped down as CEO and media leader Francois Goddet will return to Europe midyear, to be replaced by Kate Bayona-Garcia and Vineeth Dhruvan, respectively.

Jan 13, 2022

Mattress company offers support for bike-nappers

AD NUT's PICK OF THE WEEK: For delivery drivers who want to steal some shuteye during their hectic days, mattress seller RU9 and Happiness Saigon came up with a supportive upgrade.

Jan 6, 2022

Can Vietnam become the next China for luxury brands?

The luxury industry has pursued every opportunity in China’s high-growth market. Yet, thus far, it has ignored this other market in the Asia-Pacific region.

Nov 19, 2021

Former Vero employee launches PR agency in Vietnam

The agency’s strengths are said to be its strong relationships with the media and influencers in Vietnam.

Nov 16, 2021

Heineken asks whether pandemic romance can survive the end of lockdown

A couple meets and connects online in a hard-to-resist romantic ad shot in Tokyo. But what happens when Lola and Charlie finally meet up in real life?

Oct 26, 2021

Netflix catapults up Vietnam's top 100 brands

Vietnamese consumers favour brands that have provided entertainment and delivery services, home staples and affordability.