The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.
INSPIRATION STATION: 40 artists across a range of sectors showcase images to reflect the country’s progress in the last four decades.
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.
Get to know the associate creative director of VMLY&R Vietnam who is into novels, tattoos, Charles Dickens, the late Queen, and Leica cameras, in no particular order.
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
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