vietnam
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Crafty beer campaign in Vietnam swaps cheap brews for premium
Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.
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Creative Minds: Why Tien Nguyen loves B&W and everything in between
Get to know the associate creative director of VMLY&R Vietnam who is into novels, tattoos, Charles Dickens, the late Queen, and Leica cameras, in no particular order.
Can VinFast become a global electric vehicle brand?
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Havas Group appoints CEO and MD in Vietnam
The Group recently ended its partnership with its local affiliate and will re-establish its full-service Village model in Vietnam.
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Nestlé Vietnam consolidates media and ecommerce account with GroupM
The remit begins on October 1, 2022 and runs until December 2025.
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