vietnam

Dec 1, 2022

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

Nov 28, 2022

Crafty beer campaign in Vietnam swaps cheap brews for premium

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

Nov 17, 2022

Creative Minds: Why Tien Nguyen loves B&W and everything in between

Get to know the associate creative director of VMLY&R Vietnam who is into novels, tattoos, Charles Dickens, the late Queen, and Leica cameras, in no particular order.

Aug 25, 2022

Can VinFast become a global electric vehicle brand?

BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.

Jul 27, 2022

Havas Group appoints CEO and MD in Vietnam

The Group recently ended its partnership with its local affiliate and will re-establish its full-service Village model in Vietnam.

Jul 8, 2022

Nestlé Vietnam consolidates media and ecommerce account with GroupM

The remit begins on October 1, 2022 and runs until December 2025.