vietnam
FMCG brands reshuffle in Vietnam’s growing consumer market
In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
Vietnam’s Vingroup takes on Asia’s giants
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
New opportunities in 'star-performer' Vietnam
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
Dentsu Aegis acquires Ambient Digital Vietnam
Purchase launches iProspect in the market.
To vote ‘yes’, place your trash here
Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.
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