Ogilvy Shanghai, Grey Hong Kong and SenseTeam win gold at Adfest

Grey Hong Kong's 'Umbrella bag / Bucket' won a gold Lotus in the outdoor category, Ogilvy Shanghai picked up a gold in print craft for ‘Weave' Garmin GPS and SenseTeam in Shenzhen adds a gold for China in the design category.

IMG SRC in Tokyo picked up the Grande Innova Lotus for Uniqlo ‘Lucky switch'. The campaign ingeniously embeds a ‘Lucky switch' widget onto blogs and websites, converting every image on any website into Uniqlo Lucky Tickets.

"'Lucky switch' is a unique integrated idea that enables Uniqlo to put their brand on other people's sites, which is quite cheeky," says Brett Mitchell, digital director at Droga5 Sydney, who was jury president of this year's Cyber Lotus jury, which also awarded the ‘Lucky Switch' campaign the Best of Cyber Lotus.

New Zealand's DDB Auckland walked away with the Grande 360 Lotus for its ‘4th best' campaign for Moro in a very close battle with ‘New national animal' for Sanctuary Magazine by Contract Advertising in Mumbai, which won a 360 Lotus instead.

Here is a summary of winners across 14 categories:

Cyber

Japan dominated the Cyber category, winning 9 of 17 Lotuses awarded. Best of Cyber went to Uniqlo 'Lucky switch' by Dentsu, while 2 gold Lotuses were awarded to Uniqlo's ‘Collection Tokyo 2009' campaign by Dentsu and ‘Uniqlo calendar' by Projector.

The Shanghai-based Bartle Bogle Hegarty (BBH) China won a silver Lotus, and Ogilvy One Shanghai won 2 bronze awards.

Press

The Best of Press Lotus went to Ace Saatchi & Saatchi Manila for Vespa ‘Our ride she hated', thanks to its charming use of copywriting.

Gold press Lotuses went to JWT India's ‘Funeral' for Fujifilm Finepix Cameras and Creative JuiceBangkok's (TBWA) ‘Marble' for 3M.

Poster

Creative JuiceBangkok's (TBWA) ‘Marble' for 3M won Best of Poster; while JWT India's ‘Funeral' for Fujifilm Finepix Cameras won the only gold Lotus in the poster category. Three agencies in Mumbai picked up 3 silver Lotuses in the poster category: JWT India (Fujifilm Finepix Cameras); Ogilvy & Mather Mumbai (The Economist); and Taproot India (Conqueror paper). The remaining 2 silver Lotuses both went to Creative JuiceBangkok (TBWA) for the 3M 'Cushion wrap' campaign.

Print Craft

Ogilvy Shanghai won gold for Art Direction for ‘Weave' Garmin GPS; and Remix Studio Bangkok won 2 golds - one for its 'Retouching/Image manipulation' for ‘Lung' Madhop; and another for its ‘Intestine/Heart/Lung' campaign for Madhop.

Design

Dentsu Tokyo won Best of Design for Olfa Cutter; it also won a gold design Lotus for its 'Thunder night fever' campaign. SenseTeam in Shenzhen, China, won gold for SGDA & LOOOK, while Creative JuiceBangkok won gold for Tamiya Model Kits Shop.

Outdoor

GT Tokyo won Best of Outdoor for 'Hills Post 2009' (Japanese New Year Cards), while the 2 gold Lotuses were awarded to McCann Worldgroup Mumbai (Onida Washing Machines) and Grey Hong Kong (Umbrella bag / Bucket).

Direct

Contract Advertising Mumbai won Best of Direct for ‘Donkey thrashes tiger' and 'Sanctuary Asia magazine', which also won a 360 Lotus. The 2 gold direct Lotuses were awarded to Leo Burnett Sydney (Canon EOS ‘Photo5') and Phoenix Colombo (Iodex ‘Little People').

Film

Leo Burnett / Arc Worldwide Singapore's ‘Funeral' campaign, written and directed by the late Yasmin Ahmad, is the winner of the Best of Film Lotus at Adfest 2010.

Radio

There were no gold Lotuses awarded. Leo Burnett Mumbai won silver for its sexual abuse campaign for Akshara Helpline.

Leo Burnett Mumbai also won bronze for its ‘Mandatory voice over' campaign for SuprActive Complete, while Taproot in Mumbai won bronze for ‘Gargline' for Nirma Shudh Salt.

The final bronze radio Lotus went to Leo Burnett Melbourne for ‘If it exists' and 'Seek'.

Film Craft

McCann Erickson in Bangkok won this year's only gold film draft Lotus for Ivy Thai Traditional Coffee in the production design category.

New Director Lotus

In this category, only 2 bronze Lotuses were awarded to DDB Singapore and WOW Tokyo.

Innova

IMG SRC in Tokyo picked up the Grande Innova Lotus for Uniqlo ‘Lucky switch'. Three other agencies walked away with Innova Lotuses this year: BBH China for WWF ‘Fate's in your hands', Projector Inc in Tokyo for 'Uniqlo calendar' and Beacon Communications in Tokyo for 'Yubari City project'.

360

New Zealand's DDB Auckland walked away with the Grande 360 Lotus for its ‘4th best' campaign for Moro. 777interactive also won a 360 Lotus for the 'Lupin Steal Japan project'.

Lotus Roots

Adfest's newest award category, Lotus Roots, is uniquely designed to celebrate the rich diversity of cultures in the Asia-Pacific region. This year, seven agencies from six cities won Lotus Roots awards, while Beacon Communications in Tokyo walked away with the Grande Lotus Roots for its 'Yubari City project' campaign.

The other Lotus Roots winners are: Contract Advertising Mumbai for ‘New national animal' and 'Sanctuary magazine', Dentsu Inc in Tokyo for ‘Toto talk', chinaMMIA in Beijing for CCTV-Ink, Ogilvy & Mather in Gurgaon for India Posts, Taproot India in Mumbai for Conqueror Paper, Leo Burnett/Arc Worldwide in Singapore for The Ministry of Community Development, Youth & Sports and Ogilvy Shanghai for Unicef.