In hidebound Japan, Pantene and Grey encourage the LGBTQIA+ community to be their true selves, beginning with their hair and job hunt.
WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.
Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.
Sources say it was always WPP's intention that Grey and AKQA brands would co-exist 'for some time'.
It might take up to six months to name a leader in the region, says AKQA CEO Ajaz Ahmed.
Grey agency brand is to be dropped after 103 years as part of merger to create brand experience agency that combines digital and creative.
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