grey

Feb 9, 2021

Agency Report Card 2020: Grey

Grey is starting to make better use of its APAC staff and resources, helping the agency keep employees and stay profitable, but we’re missing clarity on how its merger with AKQA may help.

Jan 14, 2021

Grey wins FWD Singapore business

Agency wins insurer's business after 19-agency pitch in which incumbent DDB did not participate.

Dec 16, 2020

In a rough 2020, incumbents and upstarts took divergent M&A paths

YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.

Nov 26, 2020

Letting your hair stand out, in a market where blending in is the norm

In hidebound Japan, Pantene and Grey encourage the LGBTQIA+ community to be their true selves, beginning with their hair and job hunt.

Nov 25, 2020

Making sense of AKQA-Grey merger: 'absolutely necessary' but with risks

WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.

Nov 22, 2020

Parody 'GreyKQA' website makes fun of AKQA-Grey merger

Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.