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Sep 4, 2024

TM taps gen AI to in language-diverse Merdeka campaign

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

Jul 23, 2024

Pringles splits with Grey as it ends 27-year relationship

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

Jun 28, 2024

A mildly irritating rap song to sell internet services

Malaysia's WiFi provider UniFi rolls out its latest brand film while seeming to aim for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds.

Jun 13, 2024

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

Apr 4, 2024

Tasty Treat finds missing birthdays for Bangladeshis

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

Mar 28, 2024

AKQA and Grey merge operations in five markets in efficiency drive

AKQA will become the sole brand in Australia while Grey will lead merged operations in China as part of a 'strategic realignment' to allow Grey to focus on 'growth markets'.

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