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Tasty Treat finds missing birthdays for Bangladeshis
The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.
AKQA and Grey merge operations in five markets in efficiency drive
AKQA will become the sole brand in Australia while Grey will lead merged operations in China as part of a 'strategic realignment' to allow Grey to focus on 'growth markets'.
Pringles reviews global creative account
Grey Group has worked with the Kellanova-owned brand for 27 years.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
About Schmitt: Why Grey’s new global chief creative preaches a business-first mindset
After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.
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