Staff Reporters
Nov 29, 2011

NZ's third quarter online adspend grows by 26 per cent

NEW ZEALAND - Total online advertising adspend for the third quarter in New Zealand was US$67 million, up 26 per cent from the same quarter a year before, and up 5.3 percent on second quarter figures, according to the IAB/PWC Quarterly Ad Spend report.

NZ's third quarter online adspend grows by 26 per cent

“Cross media efficiencies, online video, social media and internet access from mobile devices are some of the main factors driving this growth," said Alisa Higgins, IABNZ (Interactive Advertising Bureau New Zealand) general manager.

The non-profit organisation forecasts that NZ's online ad spend will grow to an annual spend of US$300.5 million, increasing its share of the advertising pie from 12 per cent to 19 per cent.

All online channels showed strong year-on-year growth with search and directories up by 53.4 per cent, classifieds up 14.6 per cent and display up 6.8 per cent.

Overall, search and directories was the channel leader with 43 per cent share or US$30 million, followed by display (29 per cent) and classifieds (28 per cent).

"With the significant investment by the Government to increase access to high speed broadband across the country, the internet will be accessible to more consumers and at faster speeds, increasing the number of eyes viewing online content," noted Chris Perree, partner at PricewaterhouseCoopers.



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