Baidu, Alibaba and Tencent combined take up the largest share of programmatic digital display spending in China.
Internet advertising gets a bigger slice of the cake, albeit at a slower growth rate.
ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.
NEW ZEALAND - Total online advertising adspend for the third quarter in New Zealand was US$67 million, up 26 per cent from the same quarter a year before, and up 5.3 percent on second quarter figures, according to the IAB/PWC Quarterly Ad Spend report.
SINGAPORE - The Interactive Advertising Bureau Southeast Asia (IAB SEA) Singapore Chapter, in partnership with PricewaterhouseCoopers, has reported that Singapore's total online advertising revenue last year totaled US$75 million.
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