Internet ad spend to overtake TV in 2017: Zenith

Internet advertising gets a bigger slice of the cake, albeit at a slower growth rate.

Global expenditure on internet advertising is expected to surpass that of traditional television for the first time this year with an estimated market share of 36.9 percent, up from 34 percent in 2016.

However, the Advertising Expenditure Forecast released by Zenith predicts that the global internet ad spend will grow at a slower rate this year13 percent to reach US$205 billion, compared to 17 percent in 2016 due to the sheer scale of...

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