Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.
Australian PR firm relocates Marija Bijelic to run the new office.
SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.
AUCKLAND - Fonterra’s tainted whey crisis is also New Zealand’s dairy crisis, and opens up a window of opportunity for brands from contending countries to capitalise on the situation.
AUCKLAND - Droga5 has been bought out of New Zealand by partner-turned-owner Michael O'Sullivan, who has renamed the agency "The Collective".
AUCKLAND - DDB Group New Zealand has expanded its creative team to more than 50 with two new art directors and two new copywriters.
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