'Clean and green' driving NZ brand growth in Asia
Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.
Sling & Stone moves into New Zealand
Australian PR firm relocates Marija Bijelic to run the new office.
Fonterra turns Anchor milk from B2B product to consumer-facing brand in China
SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.
Fonterra fallout contaminates New Zealand brand as well
AUCKLAND - Fonterra’s tainted whey crisis is also New Zealand’s dairy crisis, and opens up a window of opportunity for brands from contending countries to capitalise on the situation.
Droga5 NZ renamed The Collective after management buyout
AUCKLAND - Droga5 has been bought out of New Zealand by partner-turned-owner Michael O'Sullivan, who has renamed the agency "The Collective".
DDB NZ expands creative team to handle Westpac account
AUCKLAND - DDB Group New Zealand has expanded its creative team to more than 50 with two new art directors and two new copywriters.
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