Jul 21, 2017

'Clean and green' driving NZ brand growth in Asia

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.

May 9, 2017

Sling & Stone moves into New Zealand

Australian PR firm relocates Marija Bijelic to run the new office.

Dec 2, 2013

Fonterra turns Anchor milk from B2B product to consumer-facing brand in China

SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.

Aug 8, 2013

Fonterra fallout contaminates New Zealand brand as well

AUCKLAND - Fonterra’s tainted whey crisis is also New Zealand’s dairy crisis, and opens up a window of opportunity for brands from contending countries to capitalise on the situation.

Oct 8, 2012

Droga5 NZ renamed The Collective after management buyout

AUCKLAND - Droga5 has been bought out of New Zealand by partner-turned-owner Michael O'Sullivan, who has renamed the agency "The Collective".

Sep 19, 2012

DDB NZ expands creative team to handle Westpac account

AUCKLAND - DDB Group New Zealand has expanded its creative team to more than 50 with two new art directors and two new copywriters.