iab

Jun 29, 2021

The Swiss cheese model: Taking a bite out of ad fraud

Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.

Mar 26, 2021

IAB to review digital audience measurement currency requirements

The review, by Venture Consulting, will consider digital market needs across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV.

Feb 24, 2021

Australian digital advertising market grows by 20.3% YoY: IAB

This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.

Nov 23, 2020

Digital adspend shows signs of revival Down Under

Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.

Jun 17, 2020

Industry bodies revise guide to digital-ad practices

AANA, IAB and MFA's new document seeks to build trust in Australia's digital advertising ecosystem.

May 19, 2020

Not a g'day, mate: Australian digital adspend growth singed by wildfires, pandemic

For Q1, growth was just 3.8% as a traditional early year slump was accentuated by back-to-back disasters, according to IAB figures.