Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
The review, by Venture Consulting, will consider digital market needs across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV.
This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.
Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
AANA, IAB and MFA's new document seeks to build trust in Australia's digital advertising ecosystem.
For Q1, growth was just 3.8% as a traditional early year slump was accentuated by back-to-back disasters, according to IAB figures.
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