TOP OF THE CHARTS: Political and government spending dominated Q1 2022 digital advertising as the industry grows 19% year-on-year to reach $3.449bn in Australia, according to the IAB Australia Online Advertising Expenditure Report.
Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
The review, by Venture Consulting, will consider digital market needs across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV.
This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.
Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
AANA, IAB and MFA's new document seeks to build trust in Australia's digital advertising ecosystem.
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