Nike Shout is part of the ‘Be the next’ campaign by Nike Southeast Asia, targeting football fans and players to celebrate national pride and encourage youths to support their national teams.
Starting this week until 29 December, Nike is calling on support for the Suzuki Cup 2010 taking place on 1 December.
The campaign involves the region's first digital LED perimeter board. Enthusiasts can post their words of encouragement and support via Facebook and Twitter and see their messages live on the pitch during games.
The project is only available to people in Singapore, Malaysia, Indonesia and Thailand.
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