MSL is unveiling an influencer offering called MSL Fluency, which will be led by EVP Rema Vasan.
Vasan, who will continue as MSL’s global lead for Procter Gamble, will debut the new service at South by Southwest on March 9. The offering will be rolled out to clients in 35 countries around the world by the end of the month.
Vasan said the new offering does not have a specific dedicated...
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