Former Hilton global corporate affairs chief Katie Fallon will head a newly created global impact team.
Program will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states.
The fitness brand is reorganising its marketing structure.
Fewer than 5% of global employees have been affected.
The role had been vacant since Brad MacAfee left in December.
Revenue was up 1.6% in the US, 2.4% in EMEA and 4.5% in APAC.
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