GroupM's Mindshare, along with Cosmic Information and Technology Limited, has launched a technology that promises to help brands connect in a personal wayand at scalewith consumers in rural India who lack internet access of any kind.
The system, referred to as an audio conferencing bridge and dubbed mSamvaad samvaad means dialogue in Hindi may not sound inspiring at first glance. But the ability to speak to 25,000 consumers at a time in...
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